![]() ![]() ![]() According to history, though, the choice of "innocence pink" had nothing to do with femininity. The color scheme is a long-standing and well-known tradition that sparked fires of controversy recently when a female professor took exception to the implied insult to women. The lockers themselves are a dusty rose, the showers have pink shower curtains, and even the urinals are of pink porcelain. In one case that made headlines recently, the psychology of color provoked a storm of controversy.Īt the University of Iowa, the visiting team's locker rooms are painted a soft, feminine pink. ![]() The psychological effects of color have such an underpinning in research that the findings of chromology, the psychology of color, are used in designing everything from hotel rooms to cereal packages. Does color affect your mood? Psychologists have said "Absolutely!" to that question for a very long time. ![]()
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